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RYAN MCDERMOTT

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Boy Smells is a fragrance brand based out of LA established in 2015. I was hired to work with Boy Smells as their designer to create fresh and creative marketing collateral including content for email, social media, SMS, digital ads and more to promote the brand daily.

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I also worked on updating some of the brand's website pages including a "build a bundle" page which allowed users to add multiple products into a bundle and adding it into their cart as one product.

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Working with copy editors I created email newsletters that would be sent out to the Boy Smells consumer base on a regular basis to inform about new products, promotions, events and more.

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© RYAN MCDERMOTT 2024

BOY SMELLS

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