top of page
Knorts is a Los Angeles based fashion label I was tasked with conceptualizing and designing the website for while working at Lemonade Creative. In addition, I art directed the production of photography for the brand's ecommerce product line.
The goal here was to create an exciting and unique shopping experience that reflected the vision of the client: to merge fine art and fashion by way of storytelling, non-traditional styling and sculptural construction through clothing.
Taking inspiration from some of the darker-toned lifestyle imagery that the brand had archived, I suggested the utilization of black and shadowed tones in addition to really large imagery almost as though a user was looking at a glossy magazine with a flashlight in the dark.
I also implemented a blur feature for hover states, enabled menus and more to establish a conceptual transition to reflect the modern stylings of the brand.
We ended up with a website that is mysterious, chic and editorial, showcasing the brand in a large format that feels immersive and modern.
See the full experience at knorts.com
© RYAN MCDERMOTT 2024
KNORTS
bottom of page