I’ve been working for a long time with the restaurant Lil’ Deb’s Oasis based in Hudson, NY to develop and expand the restaurant’s creative materials as the restaurant continues to grow.
Over the years I've conceptually developed and designed numerous branding materials including logos, menus, press decks, fliers, and pamphlets.
I've developed merchandise items sold exclusively at the restaurant's sole location and on the restaurant's web shop including shirts, sweatshirts, hats, candles, matches, nalgeen bottles and more.
My work has been featured in Bon Appetite magazine, New York magazine, The Washington Post amongst others for the merchandise I've created with Deb's through the years.
I've also designed multiple iterations of the restaurant's website. This included developing a QR code menu that could be updated every day by the restaurant's floor manager, and a web shop that features the restaurant's merchandise.
Working with Lil' Deb's Oasis an exceptional collaborative experience and the project continues to challenge and inspire me. It is the type of project that reminds me why I love to design and create, and why I started doing what I'm doing in the first place.