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LIVE! Clothing is a Brazilian activewear brand founded in 2002. While working at Lemonade Creative, I was tasked with conceptualizing and designing the website for LIVE! and providing art direction for the brands product photography and lifestyle imagery for the website.
The goal here was to create an exciting and unique shopping experience that reflected the vision of LIVE!: to inspire people to reach their dreams of a more active, healthy and happier life.
(CONCEPTUALIZATION OF BRAND WEBSITE EARLY STAGE)
The big idea was to create an environment that was fully immersive, inviting users to enter into a world that was comfortable, grounded and stunning.
The end result is a website with full-bleed dynamic and bold images rich in warm tones that showcases the products on-model and in motion mixed in with lifestyle imagery.
The dynamic display is imbued with hover-states and large blocks of text that creates a sense of captivation and warmth that is uniquely luxurious and extremely shoppable.
See the full experience at liveclothing.com
© RYAN MCDERMOTT 2024
LIVE!
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