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Puppets and Puppets is a New York based fashion label founded in 2018 by Carly Mark and Ayla Argentina. While working at Lemonade Creative, my team and I were tasked with conceptualizing and designing their web shop.
The goal here was to create an exciting and unique shopping experience that reflected the vision of the client: to merge fine art and fashion by way of storytelling, non-traditional styling and sculptural construction through clothing.
The site launched with just a few products, and it was our task to create a website that could launch with such a small product line and still feel shoppable and exciting, while allowing for the opportunity to add a larger line of products later. We also created a digital archive to showcase past seasons of the client's runway pieces.
RYAN MCDERMOTT 2023
After several iterations of ideas and trials of different concepts, we ended up with a website that is dark, luxurious and surprising, showcasing the brand in a large format that feels immersive and chic.
View the whole experience at puppetsandpuppets.com
© RYAN MCDERMOTT 2025
PUPPETS & PUPPETS
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