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Puppets and Puppets is a New York based fashion label founded in 2018 by Carly Mark and Ayla Argentina. While working at Lemonade Creative, my team and I were tasked with conceptualizing and designing their web shop.
The goal here was to create an exciting and unique shopping experience that reflected the vision of the client: to merge fine art and fashion by way of storytelling, non-traditional styling and sculptural construction through clothing.
The site launched with just a few products, and it was our task to create a website that could launch with such a small product line and still feel shoppable and exciting, while allowing for the opportunity to add a larger line of products later. We also created an digital archive to showcase past seasons of the client's runway pieces.
RYAN MCDERMOTT 2023
After several iterations of ideas and trials of different concepts, we ended up with a website that is dark, luxurious and surprising, showcasing the brand in a large format that feels immersive and chic.
View the whole experience at puppetsandpuppets.com
© RYAN MCDERMOTT 2024
PUPPETS & PUPPETS
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