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Savage X Fenty is a lingerie brand founded by Rihanna featuring a line of bras, underwear, sleepwear, loungewear and more. While working with the creative studio General Idea as a designer, I was tasked to work with the team to conceptualize and redesign the Savage X Fenty web shop.
The goal here was to create a new and improved shopping experience that allowed users to move through the shopping and checkout flow effortlessly.
The site launched with new font styles based on new branding, new layout concepts, interactive concepts, and new photo-styled merchandise photos.
We also created a quiz experience that would allow users to find products that were exactly what they were looking for, based on 6 questions that would pinpoint a product based on questions that would ask about size, fit, color and the vibe of what the user wanted.
View the whole experience at savagex.com
© RYAN MCDERMOTT 2024
SAVAGE X FENTY
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