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Working with the creative studios Industrial Color and Analog Folk I created digital assets for the launch of multiple products for Urban Decay. Assets included banner ads, assets (GIF, static) for social media posts, assets for SMS, assets for email and more.
Adherence to Urban Decay's brand guidelines was paramount due to the sheer immensity of the brand's impact on the makeup industry.
RYAN MCDERMOTT 2023
URBAN DECAY
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