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At Lemonade Creative, I assisted in the desktop and mobile front-end design for Veracity, a personalized skincare shopping experience founded in 2021.
The goal here was to create an elevated skincare shopping experience that allowed users to firstly purchase an at-home saliva test to discover information that would help them improve their skin and offer them products to help.
Our job was to create an experience that allowed users to trust our client to help them through this intimate shopping experience while abiding by a strict brand guide.
My team and I created several iterations of the website that were utilized in different phases of the client’s evolution.
The website pages that we created were built on a headless system on shopify with modules that could be swapped out and duplicated to create a truly unique experience.
We wanted to allow for a conversation to develop between the client and the user that felt editorial, polished and luxurious.
See more at veracityselfcare.com
RYAN MCDERMOTT 2023
VERACITY
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